LinkedIn is a popular social networking site where people connect with each other for both social and professional purpose. Creating a strong social media profile on LinkedIn can do wonders to your business or services offered by your company. It can help create a strong professional presence that helps you highlight your work to other people and connect with them. Are you looking to build your visibility on LinkedIn? Are you wondering what features of LinkedIn can help you create brand awareness? If yes, then you need to follow some of the simple steps mentioned below to help you build personal brand on LinkedIn.

Build and optimise your profile

An optimised profile is the most important part of LinkedIn and it must be created in such a manner that professionals get connected in proper way. Below are some of the steps/ways to create an optimum social media marketing profile.

• The first and the foremost thing that needs to be done is to complete your profile so that you can actively participate in the LinkedIn ecosystem. A LinkedIn profile that is complete is likely to attract more professionals.

• Next thing you need to do is make sure that you have added a profile photo because it increases chances of getting your profile searched in better ways. A profile with a photo is likely to be found twelve times than a normal profile. You must add a professional picture and also ensure it is having virtual handshake by picking your friendly profile picture.

• Use background space by using promoting content stream, publication, portfolios, credibility building and many more. Make sure you identify your personal brand by clicking some of the pictures that look attractive and expressive considering the brand you want to promote.

• Customize your profile and share it everywhere by attaching everything on your web to the full name and try to link it over the internet.

• Vanity URL- LinkedIn allows you to include a vanity URL that links to your profile. Make sure that you create a good vanity URL that contains your name/surname. Make sure that your URL is short and must be having your email and other details.

• Profile summary – Try to make an interesting profile summary. Since you have only 2000 characters try to write about all the things in brief such as what you do and what your company does. You must describe about your company and what kind of services you provide. The profile summary must be mentioned in a simple language and in an attractive manner.

• Recommendations- Another good way to influence your profile is by getting recommendations on your profile from your known people and business relations. It may include sending request to professional customers or from those with whom you do business. Having strong recommendations can boost your LinkedIn.

• Add personalized links- A good way to promote your profile is by adding personalized links to other social websites such as emails, Google+, Twitter and Facebook as well.

Publish on LinkedIn

LinkedIn is a live feed driven social networking site where people can share information or publish everything. It gives you a good publishing platform where you can post news, promotions and other information easily through LinkedIn. It is not only useful to those who are looking for a job but also gives a good time to those who are looking to promote their brand and business services.

Create LinkedIn Slide Share profile

With over 400k new content published every day and each month, Slide share is yet another popular social networking profile. If you are looking for Social Media Marketing, then you must look to build a good slide share profile with LinkedIn. It is in fact world’s largest content sharing community. Slide share usage with other social media profile such as LinkedIn can help you express and connect with a larger database of listeners. A strong social media profile can help get more than 80% traffic by using presentations and searches linked to your brand by utilizing SEO benefits.

Publish on LinkedIn

It is a known fact that what you publish is quickly driven in faster ways. You can get information from the various sources or channels to which you have subscribed. According to recent information, publishing content over LinkedIn can help you get more traffic to your website. With quality content and long term publications, you will be able to reach your potential audience using LinkedIn and at the same time, you will be able to build your personal profile.

Customize your profile

Another way to ensure that your personal brand is created in a proper manner is by customizing your feed with relevant information. Design your website by keeping all the feed updated. Simply follow the procedure and follow the people, topics that suit your profile and can be used to promote your business.

Make strong connections

It is a known fact that social media websites such as LinkedIn is a popular way to market your product and services. You need to make good relationships over the internet. You can connect to your customers and other business people. This can help you build a good relationship and connections with other people and therefore attract more people in future as well. Sharing your content is another important feature by which website traffic can increase. Read and create articles and documents on your website where people can see and comment about your product. Building strong connections with unknown people can help in your business action. You can create good content by sharing articles to individuals and groups. There are a number of tools that can be used as well for creating online content.